Thinking outside the box

By Jo Lauricella

I have a pet theory about “thinking outside the box.”   My theory is simple, in order to think outside the box, you have to know everything inside the box.  Here is an example.

I mentioned to the founder of Boston Brick & Stone, Don Hall that one of our customers was very happy with the work we completed. We had saved her chimney and cost her half what our competition was charging.  Don smiled and said that’s because Dave Laverdiere (the owner) has a strong working knowledge of the fundamentals of chimney structure and understands the building codes. This makes it possible to come up with solutions that meet both structural and code requirements and get the customer a safe functional chimney at a much lower price.

Thinking outside a very well understood box, that’s what sets Boston Brick & Stone apart from our competition.

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